Executive - Content & social media

Job Objectives:

  • Create content that involve storytelling, narration, brief on visualization and execute on applicable platforms across projects
  • Create, edit and publish compelling content in English and Khmer to engage B2C and B2B audiences and communities about Urbanland’s story and vision to increase brand awareness for Urbanland, promote and sell our products and services, and instill brand loyalty and affinity amongst our customers and networks
  • Craft messaging and marketing materials for a variety of channels and media by exercising creativity and use of data-driven insights to write better material, add value for viewers and produce content that increases engagement and drives leads while adhering to brand standards and guidelines
  • Lead on social media content planning and execute the plan accordingly on the assigned brand/ project.

Job Responsibilities:

    • Work with Content Supervisor and the whole team to create compelling content marketing and storytelling that motivates, inspires, educates, informs, sells, and provides information to generate results and leads
    • Create, edit and publish long-form and short-form written content (eg product copy, blogs, social media posts, websites, event descriptions, email newsletters, agents’ platforms, infographics, advertising campaigns, whitepapers, press releases and print brochures, etc), while adhering to style guide, tone of voice and SEO best practice
    • Create social media plan based on briefed strategy and execute accordingly including briefing copies and visual recommendation to the creative team, review the creatives and feedback and get approval before releasing to the externals
    • Work with “Third Parties” including media publishers, digital influencers, digital pages on digital collaborations and create content on their platform to endorse Urbanland’s brands
    • Commission and manage end-to-end content production, including (and not limited to) briefing, scripting, engaging photography, videography or design services, ensuring high quality of outputs
    • Generate more traffic to our websites and social media channels by creating content which attracts viewers to explore our products, showcases Urbanland and our brands as a thought-leader within the industry, and using SEO, keyword research and tagging techniques to increase our findability
    • Be the guardian of the Urbanland editorial style guide, tone of voice and visual style, ensuring that all content published adheres to brand guidelines and the information is accurate and timely
    • Assist in the creation and launch of paid ad campaigns on Facebook, Instagram and other channels, for instance providing the copies, caption or different creative per requested.
    • Monitor digital engagement, performance, implementing and tracking analytics to the Company and Department yearly goals

Job Requirements:

  • Bachelor’s degree or equivalent qualification in English, media management, journalism, or related field
  • 1+ years experience in writing content in English and Khmer within a Marketing or Business function for B2C and/or B2B audience
  • Experience of running and publishing content on web and social media channels
  • Experience of applying and executing digital marketing tactics and best practice, including SEO, video, email marketing and analytics
  • Experience of managing multiple tasks and projects as part of marketing campaigns
  • Portfolio of previous content writing work
  • Excellent verbal and written communication skills in Khmer and English
  • Exceptional attention to detail when editing and proofreading in Khmer and English
  • Able to understand and absorb Urbanland’s editorial style and write in consistent tone of voice while adapting to different writing styles for different platforms
  • Excellent working knowledge of SEO, social media and web analytics
  • Good understanding of customer segmentation and the marketing mix
  • Energetic, enthusiastic and passionate about their work and creating positive change
  • Good knowledge of Microsoft suite of products eg Outlook, Word, Excel, Powerpoint
  • Able to manage different tasks and projects simultaneously and meet deadlines
  • Good instinct about content topics and writing style that would appeal to audiences
  • Good presentation skills, strong and confident communicator
  • Good analytical and listening skills, able to respond to feedback and customer research
  • Team player, able to collaborate with a wide range of people from different parts of the business
  • Good eye for appropriate formatting and understanding of design principles
  • Working knowledge of photo editing software eg Photoshop
  • Content management platforms and HTML skills.

How to apply:
If you are ready for an exciting career with an award-winning property developer, please email your resume to [email protected]. Only shortlisted candidates will be contacted.

Department: Marketing
Type: Full Time
Start Date: Apply Now